Business Plan

Immercial Limited – Business Plan (Redacted Version)

Prepared by: Founding Owner
Website: www.immercial.co.uk

Purpose of this Document

This Business Plan provides strategic context, future goals, and an outline of our commercial model. It is informational only and does not form part of any contract or commercial commitment. Binding terms are set out exclusively within the Terms of Sale, Charge-Out Fees and any Consultancy Agreement in force.

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Executive Summary

Immercial Limited was incorporated on 7 February 2023 to deliver high-value MEP cost consultancy through a systems-led model—scalable through expertise, not headcount. In our first two years, we’ve supported clients across multiple sectors. Our strategy focuses on:

• Revenue growth via IMME Tier engagements
• The evolution and adoption of the IMME Portal
• Becoming essential to core clients so demand exceeds available capacity

We remain lean, trusted, and technology-driven, with founder-led delivery anchored in structure, not staffing.

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Company Overview

Legal Name: Immercial Limited
Incorporated: 7 February 2023
Office: Rickmansworth, UK
Founder: Chris Mills
Ownership: Privately held

Mission

Deliver expert MEP cost consultancy through proprietary systems and a global network of specialists, maximising client capacity, accelerating delivery, and ensuring consistent, high-value outcomes.

Vision

Unify global MEP cost management with shared frameworks, benchmarks, and knowledge, enabling every project, company, and professional to work under one standard.

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Niche Focus

Dedicated to MEP cost consultancy, driven by continuous improvement and a connected global community of high-performance specialists.

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Services & Pricing Strategy

We deliver consultancy via structured IMME Tiers—outcome-led and per-project:

IMME Tiers

Tier 1 – Comprehensive (£x / month)
High-intensity consultancy with rapid delivery rhythm and continuous momentum.

Tier 2 – Focused (£x / month)
Structured bursts of delivery with efficient working sessions and flexibility to accelerate.

Tier 3 – Advisory (£x / month)
Strategic counsel and oversight with a low cadence and predefined touchpoints.

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The Tier Ladder at a Glance

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• Tiers apply per project
• Any additional scope requires a separate tier agreement
• Tier fees are reviewed annually in December
• All pricing and travel rates referenced follow the latest Charge-Out Fees schedule

While the tier model forms our standard engagement, day-rate engagements may be used only in exceptional, separately-scoped cases and remain outcome-focused.

Nothing within this Business Plan alters the independent consultancy status outlined in our Terms of Sale and policies.

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Market Analysis

Industry demand is shifting toward consultancies that offer:

• Lean delivery models
• Platform-enhanced productivity
• Transparent, outcome-based pricing
• Direct senior engagement

Ideal clients include:

Developers, contractors, MEP consultants, capital delivery teams, and public/private partnerships.

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Competitive Advantage

• IMME Portal: Centralises templates, delivery, benchmarking, tender workflows, and reporting
• Founder-led delivery: Senior consistency throughout
• Expert network strategy: Quality without headcount expansion
• Tiered pricing: Predictable engagements and clear boundaries
• Digital-first model enabling future SaaS adoption

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Operations & Delivery

• Principal Consultant & Strategy Lead
• Operations & Reporting Leadership
• Specialist consultants engaged through our IMME delivery framework

Remote-first delivery with selective site visits based on project need.

Our ecosystem is built to scale through process, not labour growth.

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Client Strategy

• Long-term multi-tier relationships
• Quarterly tier alignment reviews
• Trusted partnerships and organic referrals
• Deep integration into client delivery via systems and value

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Marketing

• Website and IMME platform enhancements
• Anonymous case studies and outcomes evidence
• Thought leadership and community positioning
• Partnership-based brand expansion
• Strategic event participation

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IMME Portal Roadmap (2026–2027)

• IMME 2.0 release with expanded collaboration tools
• AI-driven benchmarking and cost modelling
• Enhanced template & data libraries
• Supply chain onboarding and tendering workflows
• Exploration of controlled SaaS access and licensing

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Multi-Year Growth Forecast (Illustrative Model)

Forecasts remain indicative and non-binding.

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Risk & Mitigation

Boundaries and protections are governed contractually under the Terms of Sale.

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Management & Team Structure

• Principal Consultant & Strategy Lead
• Operations & Reporting lead
• IMME Specialist Consultants (independent, project-specific)

We partner only with high-performing consultants aligned to IMME methods in MEP cost, estimating, commercial strategy, programming, legal, and systems delivery.

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Growth & Investment Strategy

Funding supports:

• IMME Portal licensing expansion
• Platform automation and onboarding tools
• International pathways and delivery models
• Government and infrastructure programmes
• Strategic consultant onboarding & revenue channels

Investment accelerates a model already proven in multiple client environments.

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Legal & Commercial Alignment Statement

This Business Plan is a strategic outline and not a binding commitment or offer.
Terms governing pricing, deliverables, confidentiality, data protection, platform usage, and withdrawal rights are set out solely in:

• Terms of Sale
• Charge-Out Fees
• Consultancy Agreement
• Policy

Those documents prevail in the event of any inconsistency.