Policy
Updated 30.07.2025
We invite you to read our standard policy document on how you should use our products and site.
Immercial Limited
1. Introduction
Immercial Limited (“we,” “us,” or “our”) is committed to conducting business with integrity, transparency, and in compliance with applicable UK laws and regulations. This document outlines our policies concerning our consultancy services, artificial intelligence (AI) model development, the IMME portal, and related commercial practices. These policies form part of our wider commercial terms and must be read together with our Terms of Sale, Charge-Out Fees, and any applicable Consultancy Agreement.
2. Artificial Intelligence (AI) Model Development
2.1 Intellectual Property and Compliance
We develop proprietary AI models to enhance our services. These models are built using data that complies with UK copyright laws and regulations. We respect intellectual property rights and ensure that our AI training processes adhere to legal standards.
2.2 Accuracy and Limitations
While we endeavour to ensure the accuracy and reliability of our AI models, they may not be free from errors. Clients using our AI-driven services should be aware of these limitations and apply their own judgment when making decisions based on AI outputs.
2.3 Liability for AI Outputs
We shall not be held liable for any decisions made by clients based on the outputs of our AI models. Clients assume full responsibility for the use of AI-generated information in their operations.
3. IMME Portal
3.1 User-Generated and Commercially Sensitive Content
The IMME portal supports collaboration, cost management, and tender processes involving clients and members of their supply chain. Content uploaded to or generated within the portal may include pricing, cost breakdowns, commercial methodologies, programme information, benchmarking data, and chat communications.
We do not validate or endorse user-generated content, nor guarantee its accuracy, completeness, or legality.
Users are fully responsible for ensuring that their contributions comply with law, confidentiality obligations, and competition rules.
3.2 Data Security & Role in Processing
We implement reasonable security measures to protect data within the IMME portal; however, absolute security cannot be guaranteed, and we shall not be liable for unauthorised access, data breaches, or losses.
Depending on engagement structure, Immercial may act as either:
• data processor (handling tender/supply-chain information on behalf of the client), or
• data controller (where we determine processing methods for analytics, models, and internal data development)
Access to data is limited strictly to materials users are authorised to view.
3.3 Internal Use and Data Development
We use the IMME portal internally to:
• develop cost plans and benchmarking intelligence
• build and maintain supply chain performance databases
• manage approved networks and pricing libraries
• support programme modelling and levelling analysis
• enhance our proprietary commercial delivery methods
Internally derived datasets, analytics, and methodologies remain Immercial IP unless expressly transferred in writing.
3.4 Conduct and Responsible Use
Users must not upload or distribute content that is harmful, misleading, defamatory, unlawful, or intended to distort tender outcomes or disadvantage other participants. We may remove non-compliant content and suspend or terminate access where necessary.
3.5 Supply Chain Tendering, Visibility & Commercial Interactions
Where the IMME portal is used for supply chain tendering:
a) Immercial Limited does not act as agent or contracting party for any participant
b) Each party remains responsible for its own submissions, decisions, and due diligence
c) Immercial may evaluate and interpret tender information to inform recommendations, though final decisions rest solely with the client, who must apply independent judgment
d) Visibility of company names or commercial data may occur where authorised access is enabled; misuse is prohibited
e) Access credentials must be protected and information must not be shared beyond authorised channels
f) All commercial negotiations remain strictly between the client and supply chain participants; Immercial has no liability for resulting disputes or claims
3.6 Platform Availability and Reliance
We use reasonable efforts to maintain portal availability and continuity of service. We are not liable for disruptions, feature changes, hosting failures, or external system issues.
Users must maintain alternative procurement and communication routes.
4. NFT and Blockchain Initiatives
4.1 Strategic Direction
As of 17/06/2025, Immercial Limited has paused all previous NFT and blockchain wallet initiatives. Future blockchain-backed features may be introduced where they meaningfully support product authentication and supply-chain trust.
4.2 Legacy References
Historical references to NFT-related features are deprecated and do not reflect current platform functionality.
5. Privacy and Data Handling
5.1 Data Controller and Contact Details
Immercial Limited is registered in England and Wales under company number 14646050, with its registered office at Ground Floor, Cooper House, 316 Regents Park Road, London, N3 2JX, United Kingdom.
Depending on the nature of an engagement, Immercial Limited may act as a data controller, joint controller, or data processor.
Questions, requests, or concerns regarding personal data may be submitted through our Contact Us page or by writing to our registered office.
5.2 Personal Data We May Collect
We may collect and process personal data including:
- names, job titles, employers, and professional contact details;
- information submitted through contact forms, enquiries, correspondence, surveys, voting features, and feedback tools;
- LinkedIn identity and profile information used for authentication or eligibility verification;
- IMME portal account, access, activity, and communication records;
- information contained in project documents, tender submissions, cost information, uploaded files, and supply-chain records;
- AI assistant prompts, queries, responses, and associated interaction records;
- technical information including IP addresses, browser type, device information, access times, security logs, and similar usage data; and
- any other information voluntarily provided to us.
Users must not submit personal data relating to another individual unless they are authorised and have a lawful basis to do so.
5.3 How and Why We Use Personal Data
We may process personal data to:
- respond to enquiries and communicate with clients, users, and supply-chain participants;
- provide consultancy, portal, Academy, benchmarking, tendering, and related services;
- create, administer, authenticate, and secure user accounts;
- verify professional identity, eligibility, and industry participation;
- manage contracts, payments, records, and client relationships;
- operate, maintain, improve, test, and protect our website, portal, AI tools, and services;
- investigate misuse, security incidents, fraud, or breaches of our terms;
- develop anonymised or aggregated analytics, benchmarks, methodologies, and commercial intelligence;
- comply with legal, regulatory, tax, accounting, insurance, and professional obligations; and
- establish, exercise, or defend legal claims.
Our lawful bases may include performance of a contract, compliance with a legal obligation, our legitimate business interests, consent where specifically requested, and the establishment or defence of legal claims.
Where we rely on legitimate interests, we consider whether those interests are proportionate and whether they are overridden by the rights and interests of affected individuals.
5.4 AI Assistant and Model Development
Information submitted to an AI-enabled feature may be processed to generate responses, maintain security, investigate errors, and improve the performance and reliability of our services.
Users must not enter confidential, commercially sensitive, special-category, or unnecessary personal data into an AI assistant unless expressly authorised to do so.
Personal data will not be used to train or develop externally available AI models unless this has been clearly disclosed and an appropriate lawful basis has been established.
AI-generated outputs may be inaccurate or incomplete and should not be treated as professional advice or as the sole basis for a commercial, contractual, employment, safety, or legal decision.
We do not use solely automated processing to make decisions that produce legal or similarly significant effects on individuals unless this is expressly disclosed and legally permitted.
5.5 Sharing and Service Providers
We may share personal data where reasonably necessary with:
- hosting, cloud-storage, authentication, IT-support, communication, analytics, and security providers;
- professional advisers, insurers, auditors, accountants, and legal representatives;
- clients, consultants, contractors, and authorised supply-chain participants involved in an applicable project or service;
- public authorities, regulators, courts, or law-enforcement bodies where required by law; and
- a purchaser, investor, or successor organisation in connection with a genuine corporate transaction.
Third-party processors are required to process personal data only in accordance with appropriate instructions and contractual safeguards.
We do not sell personal data.
5.6 International Data Transfers
Some service providers may process or store personal data outside the United Kingdom.
Where personal data is transferred internationally, we will use an appropriate legal transfer mechanism where required, such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another legally recognised safeguard.
5.7 Data Retention
We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, including the fulfilment of contractual, legal, accounting, insurance, security, and dispute-resolution requirements.
Retention periods may vary according to the type of information and engagement. In determining the appropriate period, we consider the nature and sensitivity of the information, the risk of harm, operational requirements, and applicable limitation and regulatory periods.
Information that is no longer required will be deleted, securely destroyed, or anonymised where reasonably practicable.
5.8 Security
We maintain proportionate technical and organisational measures intended to protect personal data against accidental or unlawful loss, alteration, disclosure, destruction, or unauthorised access.
Access is restricted according to operational need and user permissions. However, no digital system or transmission method can be guaranteed to be completely secure.
Where required by law, we will notify the Information Commissioner’s Office and affected individuals of a qualifying personal-data breach.
5.9 Individual Rights
Subject to applicable law and any relevant exemptions, individuals may have the right to:
- request access to their personal data;
- request correction of inaccurate or incomplete information;
- request deletion of personal data;
- request restriction of processing;
- object to processing based on legitimate interests or for direct marketing;
- request transfer of eligible personal data;
- withdraw consent where processing is based on consent; and
- request information about safeguards used for international transfers.
Requests may be made through our Contact Us page or by writing to our registered office. We may need to verify the requester’s identity before responding.
Individuals also have the right to complain to the Information Commissioner’s Office.
5.10 Cookies and Similar Technologies
Our website and digital services may use cookies, local storage, pixels, authentication technologies, or similar tools to:
- provide essential site and account functionality;
- maintain security and user sessions;
- remember user preferences;
- understand site performance and usage; and
- support optional analytics or third-party functionality.
Where consent is legally required, non-essential technologies will only be used after the user has been given appropriate information and a choice. Users may withdraw or change their preferences through the available cookie controls.
Further information about specific technologies, providers, purposes, and durations may be displayed through our cookie-management tool.
5.11 Third-Party Authentication and Links
Where users sign in through LinkedIn or another third-party provider, that provider may process personal data under its own terms and privacy policy. We may receive identity, profile, authentication, and verification information permitted by the user and the provider.
Our site may also contain links to external websites. Immercial Limited is not responsible for the privacy practices or content of third-party websites.
5.12 Marketing Communications
We may send service-related communications where necessary to administer an account, engagement, or enquiry.
Marketing communications will only be sent where permitted by applicable law. Recipients may unsubscribe or object at any time using the method provided in the communication or by contacting us.
5.13 Children
Our website, portal, and professional services are not generally directed at children.
Where an Academy service is made available to a person under 18, appropriate consent, safeguards, and age-appropriate information will be used where required.
5.14 Updates to This Section
We may update this section to reflect changes in our services, processing activities, technology, or legal obligations. The updated date shown at the top of this policy indicates when the policy was most recently revised.
Where a change materially affects how personal data is used or an individual’s rights, reasonable notice will be provided where appropriate.
6. Tier-Based Rates and Internal Benchmarking
Our tiered pricing model is based on fixed-fee delivery for agreed scopes, not hourly or time-based billing.
Internal performance and benchmarking tools are confidential and not representative of time allocation.
The Charge-Out Fees schedule defines applicable pricing and travel day-rates.
7. AI Ethics and Responsible Use
We are committed to minimising bias, promoting fairness, and ensuring that AI tools are not used in discriminatory or harmful ways.
Clients must apply AI outputs responsibly and in compliance with laws and ethical standards.
8. Third-Party Integrations
The IMME portal may integrate with external software or services.
We are not responsible for availability, performance, compliance, or accuracy of such services.
Users must review and comply with external provider terms.
9. Terms Revisions and Notifications
We may amend this policy periodically.
Where revisions materially affect user or client rights, prior notice will be provided.
Continued use of the portal constitutes acceptance of updated policies.
10. Disclaimer on Public Information and Community Content
Public materials (e.g., benchmarks, guidance notes, indicative schedules of rates, and community-contributed voting sentiment) are provided for general reference and engagement purposes only. They are not validated to industry or commercial standards, may contain inaccuracies, and must not be used as a substitute for professional estimating, procurement, tendering, or contract pricing.
We do not warrant completeness, suitability, or accuracy of this information and accept no responsibility for any commercial, financial, or operational decisions made in reliance upon it.
10.1 Public Rate Data, Voting Features & Reliance Limits
a) Rate data, benchmarks, and voting features presented on our public platforms are experimental and illustrative, designed to encourage insight, transparency, and community interaction
b) Values displayed may not reflect current market pricing, supply-chain conditions, inflation, location factors, or scope assumptions
c) Community voting and sentiment do not represent expert consensus, commercial negotiation, or competitive price intelligence
d) Publicly accessible rates are not intended for tendering, valuation, contract administration, or any reliance that could influence commercial outcomes
e) We may change, withdraw, archive, or anonymise public rate data without notice
f) By accessing public content, users accept full responsibility for how they interpret or use the information
Use of public material for business or project decision-making occurs entirely at the user’s own risk.
10.2 Voting, Verification, and Eligibility
a) Certain interactive features, including voting, feedback, and sentiment tools, may require user identity verification via LinkedIn or other suitable methods.
b) We may restrict participation to individuals with demonstrable construction industry involvement and, where applicable, to users who follow or are connected with our approved LinkedIn profiles.
c) We may apply participation rules, eligibility checks, and vote weighting to preserve benchmark integrity and mitigate manipulation or non-expert influence.
d) Public access may be enabled during demonstration or testing phases; such access is for engagement only and does not constitute validation of participant expertise or the resulting data.
e) We may modify, suspend, or withdraw interactive features, eligibility criteria, or weighting rules at any time without notice.
f) Processing of personal data for verification purposes is undertaken in accordance with Section 5 (Privacy and Data Handling).
11. Consultancy Status and Role
Immercial Limited operates strictly as an independent consultancy, not an employment, staffing, or managed resource provider.
We retain discretion over delivery methods and have no authority to bind clients to any contractual or financial commitments unless expressly authorised in writing.
This status aligns with UK employment and tax law distinctions.
12. Day-Rate Engagements
Day-rate engagements may be agreed case-by-case but remain outcome-focused and not based on general availability or time spent.
Our independent consultancy position remains unchanged.
